The Experton Group publishes the fifth edition of their neutral and independent vendor comparison “Cloud Vendor Benchmark 2014”. The study evaluates and evaluates the most important cloud providers in the German market.
From the beginning of January to mid-March 2014, more than 420 providers (compared to 380 in the previous year) who offer cloud technologies, services and transformation services in the German market were identified in this independent study. Out of this population, 138 providers (133 the year before) were rated as relevant and selected for detailed analysis and positioning within the benchmark.
Focused on these Cloud Categories The Cloud Vendor Benchmark.
Cloud Vendor Benchmark Development
Securing and monitoring their cloud infrastructures and cloud services is becoming more and more of an issue for classic business users and cloud service providers, given the tangible and never-ending wiretapping scandals. Compared to 2013, the topic of Cloud Security Services was therefore deepened and expanded to include the independent Cloud Encryption category.
In addition, the Cloud Workplaces category was included in the benchmark for the first time. The cloud services market is currently undergoing an evolution in this area, from individual solutions (from the private cloud) to standardized pre-packaged solutions (from the public cloud). But this process is just beginning, and the offer is still manageable.
Cloud Trends & Spendings for Germany
The cloud market is driven by trends such as big data, mobility, social business (UC + collaboration) and increasing industrial connectivity (Industry 4.0), driven by sophisticated cloud technologies in terms of network and traffic optimization (CDN). , Automation, provisioning, scaling and location and device independence benefit. Furthermore, cloud computing enables the exchange of knowledge and information across company boundaries and ensures innovation.
According to current forecasts of the Experton Group, in 2014 the expenditures of German companies for cloud technologies, cloud services and corresponding consulting and integration services will be around 6.6 billion euros – including network services.
Behind this growth is also the ongoing and sustainable trend towards the digitization of all business processes and business models across almost all sectors and segments. Private-sector companies are transforming in a similar way to the public sector in terms of e-government in order to reduce media disruptions in mutual dialogue. Processes and specific workloads are increasingly outsourced to cloud environments. Or are they in many cases just virtualized servers with intelligent management tools?
One thing is for sure: “Cloud scale often bites with enterprise requirements,” said Heiko Henkes, Manager Advisor at Experton Group.
But the way to the cloud is still a hard road – especially in enterprise architectures. The high market attractiveness and now also standardization leads continuously to the entry of further actors in the field of cloud services. On the other hand, established consulting and integration service providers are desperately looking for differentiation options, for example with regard to the OpenStack framework, which currently binds many resources and therefore costs a lot of time and money.
“Where does the necessary differentiation remain if all IT service providers or cloud providers switch to OpenStack or rely on the same horse? That being said, it will be easier for hackers to break into virtual infrastructures even at this stack level – and that’s where the security gap even scales! “, Says Heiko Henkes.
Infrastructure as a Service (IaaS)
The market for public cloud IaaS is constantly being supplemented with new offers. Noteworthy is the entry of vendors who were previously specialized in managed and private cloud offerings – such as BT, Colt and T-Systems – and so complement their offer towards public cloud.
However, not only are market entries noted, but the market is also showing initial signs of consolidation. For example, Host Europe took over Telefónica Online Services, which is also active in the public cloud market. In the Enterprise Public Cloud market, CANCOM took over Pironet NDH in order to quickly leverage mutual synergies and to realize its timely market entry.
Platform as a Service (PaaS)
Platform-as-a-Service (PaaS) continues to evolve and, in many cases, become the linchpin in terms of using IaaS services or offering ready-to-use applications through cloud marketplaces or SaaS offerings. In detail, enterprise and hosted variants are gaining momentum in the PaaS segment. Thus, PaaS – as a middle cloud layer with options for own management – but at the same time also sufficient automatism to the most interesting and at the same time most complex cloud layer develops. Providers who master this middle part of the stack will be able to participate quickly in the value-adding and differentiating customer processes from there. For small ISVs lures with appropriate marketing options and ecosystems such as.
The latest newcomers to this market segment are CANCOM / Pironet NDH and T-Systems. The otherwise or previously characterized by US providers market thrives and is now also considered by local luminaries in the go-to-market.